Business on Purpose

Module 1: Personal Management Skills
Your pre-training to help you manage your time (and self!) as you step into the realm of business. As a business owner, you’ll be dealing with a lot of new behaviors, time constraints, pressure, and positive strain. This module will walk you through essential personal management skills to help you plan and establish your route to success.

This module covers:

• Life Audit, review, and refocus
• Essential Health & Wellness foundations
• Ideal Life & Holistic Goal Setting
• Time Management; “Put First Things First:
• Energy & Focus Cycles
• Cultivate Creativity; Create on Demand
• Perfect Your Process & Plan Your Workflow

Module 2: Mindset
An introduction to understanding the mind and how to navigate your mental and emotional responses when creating and building a business.

This module covers:

• Mindset Foundations: 
  • Understanding the Mind
  • Dualism
  • Symptoms of Imbalance
  • Silent Witness Meditation
  • Using the Mind to Control the Senses
  • The Mind and Business

• Money Mindset & Management
  • Creating Your Budget
  • Financial Roadmap
  • Finance Coaching with Annette Dickson

Module 3: Branding
Unlock your creativity and unique gifts in order to create a brand that is true to you and unlike any other business in the marketplace.

• Case Study Example: Apple Understand Branding
• What is Branding?
• Where to Start
• Build Your Brand (But Don’t Stop Serving)
• Build Your Brand Kit
  • Develop Your Mission Statement
  • Develop Your Vision Statement
  • Define Your Brand Persona
  • Create Visual Impact
  • Identify Your Uniqueness
  • Cultivate Consistency
  • Customer Experience

Module 4: Website & Tech Integrations
Design a self-managed and cost-effective website. Get clued up on tech integrations that will support your business growth without costing a fortune.

• The Value of a Website
• The Three Phases
  • Phase One: Digital Business Card & Shopfront
  • Phase Two: A Lead Generator
  • Phase Three: Sales Optimisation
• How to Build Your Own Website
• Outsourcing A Website Build
• Design Considerations
• Blogging & SEO
• Website Privacy Policy
• Website Checklist
• Software to Support Business Growth

Module 5: Marketing
Discover your niche and explore marketing. Dive deep into lead generation and start building your social media platforms while generating leads.

• Marketing 101
  • What is Marketing?
  • Why is Marketing Important?
• Defining & Understanding Your Niche
• Creating Content
  • Content Strategy
  • Content Ideas Bucket
  • Content Planning
• Your Customer Journey
• Develop Your Marketing Process
• Setting Marketing Goals
• Social Media Marketing
  • Principle Centred Leadership
  • Social Platforms
  • Define Your Voice on Social Media
  • Facebook Advertising
  • Instagram Marketing with Gabi Metz
• Creating a Holistic Marketing Strategy

Module 6: Product Design
Cut creative overwhelm by learning the process of design. Discover processes and techniques for creating your best work on demand, and use our template to create your signature program.

• The Business of Creating
• What is Design?
• The Process of Design
• The Creative Process
• Tips to Improve Creativity
• Creating Your Signature Program
• Facilitating Talks & Workshops
• Retreats & multi-day events

Module 7: Sales
Reshape your mindset around sales. Build your own sales script and learn how to track your sales stats for optimal discipline and results.

• What is Sales?
• Sales Terminology
• Techniques & Styles of Selling
• Persuasion Vs Manipulation
• Coaching Techniques for Sales
• Sales Calls
• Creating Your Sales Process & Script
• Customize Your Sales Calls with the Doshas In Mind
• Systemized Follow-Ups

Module 8: Business on Purpose
Build a business with purpose. Gain clarity on how you can make a positive impact on the world while serving your marketplace.

• Business on Purpose
• Social Impact
• Start Small, Start Now
• Walk the Talk
• Create a Purpose-Driven Business