Business on Purpose

What You'll Learn

This course is built on seven progressive modules:

Topics Covered

• Building a business as a yoga teacher or wellness professional
• Life audit, goal setting, and creating a clear personal direction
• Time management, energy cycles, and sustainable productivity
• Developing discipline, focus, and effective daily workflows
• Understanding the mind, behaviour patterns, and emotional responses
• Money mindset, budgeting, and financial planning fundamentals
• Defining your niche and understanding your ideal client
• Creating a brand that reflects your values and unique offering
• Developing your mission, vision, and brand identity
• Designing your signature programs, workshops, retreats, and online offers
• Structuring offers that are clear, valuable, and in demand
• Cultivating creativity and creating consistently
• Content creation: what to post, how to share, and why it works
• Building a simple and effective content strategy
• Social media foundations for visibility and connection
• Utilising AI to support content creation, planning, and workflow
• Blogging, SEO, and long-form content for authority building
• Understanding the role of a website as a lead generator
• Marketing fundamentals and how to grow your audience
• Mapping your customer journey from first contact to client
• Creating a clear and repeatable marketing process

• Setting realistic and measurable business goals
• Sales mindset: moving from resistance to confidence
• Ethical and effective sales techniques for yoga professionals
• Structuring and leading sales or discovery calls
• Creating your own sales script and follow-up systems
• Converting interest into paying clients
• Coaching skills: listening, empathy, communication, and boundaries
• Supporting behaviour change and client transformation
• Structuring coaching programs and client experiences
• Understanding your scope of practice and ethical responsibilities
• Building systems to support business growth and sustainability
• Creating multiple income streams: classes, workshops, online, and hybrid offers
• Online teaching: delivering classes, courses, and programs with confidence
• Community building: creating connection, trust, and long-term engagement
• Hosting retreats, workshops, and in-person experiences
• Using simple tech and software to streamline your business
• Building a purpose-driven business rooted in service
• Creating meaningful impact within your community
• Aligning your work with your values and long-term vision

Faculty

Learning Outcomes

• Develop the clarity, structure, and self-leadership required to build a successful yoga or wellness business
• Define your direction through intentional goal setting, planning, and aligned decision-making
• Establish sustainable systems for time management, focus, and productivity
• Understand mindset, behaviour patterns, and emotional responses in the context of business
• Build a healthy, practical relationship with money, including budgeting and financial planning
• Strengthen resilience and confidence as you step into business ownership
• Define your niche and clearly articulate who you serve and how you help
• Create a brand that reflects your values, voice, and unique offering
• Develop your mission, vision, and cohesive brand identity
• Design your signature programs, workshops, retreats, and online offerings
• Structure offers that are clear, valuable, and aligned with your audience
• Create content that communicates your work with clarity and consistency
• Apply modern marketing strategies to grow your audience and visibility
• Understand the full customer journey from first interaction through to long-term clients
• Utilise tools, technology, and AI to support content, marketing, and workflow
• Develop a clear, ethical, and effective approach to sales
• Lead discovery and sales conversations with confidence and professionalism
• Create systems for follow-up, conversion, and client retention
• Build simple, effective systems to support business growth and sustainability
• Deliver online, in-person, and hybrid offerings with confidence
• Create multiple income streams through classes, programs, and events
• Build a business that is grounded in purpose, service, and long-term impact
• Align your work with your values while creating financial sustainability
• Establish a clear, professional pathway for ongoing growth and contribution

Delivery & Inclusions

• Delivered fully online (a mix of live zoom classes and self-paced learning) 
• Option to join live sessions during the 6-week intensive.
• Onboarding Orientation session and mentoring with Head Trainer Sami.
• Comprehensive training manuals (PDF), video lessons, theory modules, resources, and theory assessments. 
• Lifetime access to monthly group mentoring sessions. 
• Lifetime access to our content platform and library of resources.
• Lifetime access to live classes and group mentoring.

Start your Business Journey!

Enrolment is simple — choose the payment option that best suits you below.

The Enrolment Process

1. Instant Access - You'll receive immediate access to the course materials.
2. Enrolment Forms - you’ll be emailed the enrolment forms.
3. Orientation Call - Jump on 30-minute one-on-one orientation call with Sami.
4. Get Started - Your journey building your dream, impact driven business!

Student Testimonials

“I first met Sami at her Yoga Business coaching weekend, because I was unsettled in my day job but wasn’t quite sure how to make yoga a career that could support me. Sami’s approach and her program made all that was unclear, clear and possible.

I’ve now launched my own studio, have programs ready to launch and have taken leave from my day job! Definitely the leap I wouldn’t have taken without Sami’s guidance and support. I can’t thank her enough!”

— Kimberly, Business on Purpose

“Since attending the business training in February, my business has more than doubled in income. I went in with an open mind, even though I’d already been in business for four years, and I applied everything Sami taught — literally everything. The results have been amazing.

I’m now about to run my fifth round of Well School, and it’s making four times the income compared to when I first ran it. In the last eight weeks alone, I’ve booked six people as one-to-one coaching clients, had 22 people enrol in my program, and signed another high-ticket client with ease.

The best part? I didn’t blink when I increased my prices because I now know the value I bring, and I can communicate that with confidence. I love my new ‘Sami approach’ to business and to talking with people. It works!”

— Jema, Business on Purpose